India Takes on Drunk Driving

Drunk driving in India is reported to cause 70 percent of all fatal traffic accidents, making it a serious concern throughout the country. reports that a joint project between a Tapas Bar and local authorities has a unique method of driving home the need for sobriety behind the wheel. A campaign that includes Yama, a mythological God of Death of Hindu origins, shocking bar patrons as they enter into vehicles, with a warning to “drink and get driven.” Read more here: Be afraid of drinking and driving, the death god may be following you


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